I am a media executive, journalist, digital strategist and creator of new things, currently consulting for a range of journalism and media startups looking to sharpen their strategic focus and bring new projects to market.
Previously, I joined Headspace as Vice President, Content from 2017-2019 to lead the company’s expansion beyond meditation, developing and launching Sleep by Headspace — a highly successful, unique sleep experience created through a human-centered design sprint process.
Prior to that, I served as the Chief Story Officer & Editorial Director for Upworthy leading the site through a strategic reinvention in original storytelling in text and video, and taking editorial ownership for both brands when Upworthy merged with GOOD.
From 2007 to 2014, I worked for The New York Times in a range of roles serving as a reporter, a multimedia producer, a digital editor for news with a particular focus on helping to manage print-digital newsroom integration. In 2014, I was on the team that wrote the New York Times's Innovation Report, heralded by Nieman Lab as one of the "key documents of this media age."
I first learned the art of storytelling as a public radio producer for “This American Life” and intern for both that program and WNYC’s “Radiolab.” I got my start as a city and county reporter at a small town rural newspaper in Minnesota. I have always loved newspapers.
My work is best described as digital editorial strategy — leading modern editorial teams and directing them towards new approaches in storytelling, formats, delivery and distribution by analyzing data and behavior to maximize media organizations' effectiveness and reach. I have spent my career focused on narrative structure, attention management, and how principles in each discipline are applied to new platforms, and I frequently speak on that subject both nationally and internationally.