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ABOUT ME

I am the Chief Story Officer & Editorial Director for Upworthy which recently merged with GOOD. Previously, I worked for The New York Times in a range of roles over seven years, I have been a reporter, a multimedia producer, a digital editor for news and helped manage print-digital newsroom integration. In 2014, I was on the team that wrote the New York Times's Innovation Report, heralded by Nieman Lab as one of the "key documents of this media age."  

My work is best described as editorial strategy — leading editorial teams and directing them towards new approaches in storytelling, by analyzing data from reader behavior to maximize media organizations' effectiveness and reach.

I have spent my career focused on how to get, and keep people’s attention on important stories, that are all too often overlooked.

As a journalist, editor, and former reporter, radio producer and multimedia producer, I spend a lot of time thinking about the intersection of narrative structure and data in the service of bringing attention to difficult and challenging subjects. I have spent my career focused on narrative structure, attention management, and how principles in each discipline are applied to new platforms, and I frequently speaks on that subject both nationally and internationally.

At the beginning of my career I worked in public radio as a producer at This American Life and freelanced across the public radio system. I got my start at a small town rural newspaper, where I quit in protest because my editor and publisher were changing stories to please a major advertiser.