WHAT DO YOU DO?
I am the Editorial Director for Upworthy. Previously, I worked for The New York Times in a range of roles for seven years. In 2014, I was on the team that wrote the New York Times's Innovation Report.
I have been a reporter
, a multimedia producer, a digital editor for news and helped manage print-digital newsroom integration. Before coming to the Times, I worked in public radio at This American Life
and elsewhere. My work is best described as digital journalism strategy, new approaches to storytelling and trends in reader behavior that impact news organizations' effectiveness and reach. I have spent my career focused on narrative structure, attention management, and how principles in each discipline are applied to new platforms, and frequently speaks on that subject both nationally and internationally.
HOW DID YOU GET STARTED?
A version of the tale about how I got into journalism is found in the book, "Should I Go to Grad School?"
(My answer is was "no," but I did a number of other, occasionally crazy things to break into the field.) If you are looking for radio training, I highly recommend the Transom Story Workshops
which are run by my former instructor, Rob Rosenthal — the best radio teacher around.